Marketing Tips For Wedding Photographers
Christina Dickson has some great tips to market your skills
photo credit: millzero.com
Many photographers use indirect marketing to promote themselves. Business cards. Flyers. Ads. Specials. These are most powerful when paired with direct marketing, when you engage the customer personally.
Try direct marketing your wedding photography in these six ways:
1. Create a promotional video explaining who you are as a photographer, your style, and your artistic philosophy.
This doesn’t need to be created with fancy equipment and effects. Simple is sometimes most real. Use clean backgrounds, nice lighting, and engaging topics. If you film this well, you won’t have to worry about complex editing. Windows Movie Maker and iMovie will provide you with tools for basic editing and output for web.
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